Jory Goodman — Creative Director
I help companies, founders, products and events turn what makes them remarkable into a brand people can understand, trust and remember.
Strategy. Story. Image. Content. Distribution.
Jory Goodman helps premium brands build the entire creative system around their story—positioning, narrative, content, visual direction, production and distribution.
A marketer helps sell something. A production company makes something look beautiful. A Creative Director makes sure the story, visuals, audience, platform and business objective all make sense together.
That intersection is where Jory works.
The goal isn’t simply more content.
The goal is a brand that feels intentional.
Selected Work
01
Creative Director
Shaping the position, social presence, automotive storytelling and promotional content for a premier Southern California motor classic.
Event Positioning / Creative Direction / Content / Social Campaign / Sponsor Storytelling
02
OngoingCreative Director
Developing the identity, content ecosystem and launch strategy for a luxury automotive event in Brentwood, Los Angeles.
Brand Development / Event Positioning / Sponsorship Storytelling / Automotive Content / Campaign Direction
03
Ongoing
Creative Direction & Brand Narrative
Turning the expertise, reputation, history and people behind the company into sophisticated, human-centered storytelling.
Founder Storytelling / Brand Strategy / Executive Content / Team Positioning / Testimonial Strategy / Production Direction
04
OngoingCreative Strategy & Luxury Content
A recurring luxury-watch content system designed around education, entertainment and desirability.
Luxury Watches / Content Strategy / Short-Form Direction / YouTube Strategy / SEO Content / Founder-Led Media
What I do
I don’t sell a menu of disconnected marketing services. I help determine what the brand needs to become—then build the creative system around it.
Establish the creative vision connecting brand, message, visual identity, content, audience and business objective.
Find the strongest story inside a company, founder, product or project—and determine how it should be communicated.
Build intentional content systems: formats, recurring concepts, platform roles and a publishing cadence with a point.
Turn expertise, personality, history and credibility into compelling human-centered media.
Develop concepts, messaging, visual direction and content ecosystems around products, events and major initiatives.
Direct short-form, long-form and campaign content from the first idea through final execution.
Built in the real world
Before directing content for clients, Jory spent nearly a decade building audiences of his own across watches, automotive culture, commentary and enthusiast media—learning firsthand what people watch, share, trust and buy.
220K+
YouTube subscribers — The Time Teller
84K+
Facebook community
40K+
Wheel & Watch
300K+
Followers across platforms
20M+
Monthly content views at peak reach
Proof of experience. Not the product.
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